A pop-up experience that makes you feel what you already know but never stop to think about: Every person around you has a life as real and as complex as yours.

Based on the 2009 Air France Flight 447 crash, this project explores the reconstruction of a tragic event through a visual and interactive storytelling format. Developed from the research and selection of news pieces within the same genre and theme, it reinterprets the multimedia journalistic approach through a multi-layered, navigable experience. The work focuses on a conceptual system that guides an audience through a layered story using sequencing, visual tension, and multi-format storytelling.

What does a city express? What traces of identity already live in its streets and visual landscape?This conceptual exercise develops what the city already proposes — its vibe, its colors, and its energy. The creation of Havana’s identity emerges from research and understanding of the city’s symbols, textures, and typographic gestures, coexisting within a unified system that translates the city’s essence into an expressive visual universe.

Designed and led the development of a marketing website for yellowHEAD, a global marketing agency. I was responsible for the full web design and UX/UI strategy, creating the site structure and visual system to ensure a consistent user experience across all pages. I also led a cross-functional team of designers, copywriters, and developers, coordinating design, content, and development.

As one of the top design apps, we faced high expectations. My creatives needed to highlight the app's creative tools, easy usability, and versatility for business and social media posts. Emphasizing the app's UI, key elements in each screenshot were highlighted to resonate with users' interests.

This project involved the creative optimization of screenshots for the German App Store, translating the app’s core identity into visuals and messaging that resonate with local audiences. The goal was to strengthen market fit and drive higher conversion rates.

By understanding the typography as imagery, one can design compositions based on the essence of typographic shapes. In this section, typography takes center stage. Through repetition, partition, decomposition, and accentuation, narratives can be conveyed using fonts as visual elements, creating new landscapes.

Developed a set of communication assets as part of a design assessment focused on translating humanitarian data and messaging into clear, engaging visual formats. The project included the design of a presentation, a social media campaign asset, and an infographic, all aligned with WFP’s visual identity and communication principles.

Pick App Trash was created to make recycling easier and more meaningful at home. In Argentina, the principles of reduce, reuse, and recycle are not yet part of everyday routines. This app aims to bridge that gap by offering a simple way for families to manage waste, track pickups, and involve children in sustainability from an early age. The design focuses on clarity, empathy, and positive environmental impact.

Before the concept, there is looking. This archive collects images gathered over time: texture, light, detail, and quiet moments. Photography as research. The eye behind the design.