Canva with yellowHEAD
2024
Creative Direction
App Store Optimization Conversion Rate Optimization Graphic Design
As one of the top design apps, we faced high expectations. My creatives needed to highlight the app's creative tools, easy usability, and versatility for business and social media posts. Emphasizing the app's UI, key elements in each screenshot were highlighted to resonate with users' interests.
US Market
To engage the US market, I designed a screenshot set for the App Store that combines trend-driven features with a strong understanding of users and market behavior. Main focus: Clean & professional, Productivity-oriented
Brazilian Market
Vibrant & expressive - Community-driven
Indian Market
Cultural symbols - Colorful & energetic
Modern & minimalist - Creative lifestyle - Emotional tone
Mexican Market
Playful & dynamic - Warm & friendly
