Monopoly GO!

Monopoly GO!

Monopoly GO! with yellowHEAD

2024

ASO Creative Strategist

App Store Optimization Conversion Rate Optimization Localization: German Market

This project involved the creative optimization of screenshots for the German App Store, translating the app’s core identity into visuals and messaging that resonate with local audiences. The goal was to strengthen market fit and drive higher conversion rates.

Finalists at the App Growth Awards 2024

Nominated in the App Store Marketing Campaign category — an award celebrating campaigns that demonstrate measurable impact in user engagement and retention.

Winning Set

Horizontal Set

Variations with other characters

Variations with other characters

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